Visiting the R.I.M. Gym

I have been barraged with postcards and flyers and emails from vendors in the last couple of weeks. The vendors are gearing up with promotional material for the conference in San Diego. Out of about a bazillion cards…20 trees later, one actually got my attention. I will visit the “R.I.M. Gym” (booth 1331) “for a quick workout.” It takes a lot to get my attention, but I’d say Kaizen InfoSource pulled it off. Kaizen gets an A+ for a fresh guerrilla marketing weapon. Are the services they offer any good? That’s to be determined, but after poking around some tonight, the business seems to be a trusted resource by ARMA San Diego. The business has been involved in some digital initiatives there.

Explore posts in the same categories: Conferences, Digital Issues, Fitness, Gym, Health and Fitness, Information Governance, Metaphors, Professional Endeavors, Records Management, Technology, Travel, Workout