Vu Digital Translates Videos Into Structured Data

This is awesome! It basically extracts descriptive metadata!!! Nice!! Useful for sure!


Vu Digital is launching new technology to help customers figure out what’s actually going on inside web online videos.

B. Wade Smith, the company’s vice president of operations and development, said that as more and more online content moves to video, it will become increasingly important to extract data about those videos in a form that’s easy to analyze — namely, text.

So as Smith demonstrated for me, Vu Digital’s Video-to-Data product actually breaks down a video frame-by-frame, identifies the objects in each frame, and then creates a chronological transcript identifying things like music, dialogue, faces, logos, text and graphics.

What’s the point? Smith suggested this could be used by “anyone in the video value chain,” such as creators, publishers or marketers. The data could used for things like search engine optimization, personalization, ad targeting, and determining the “brand value” of a video, namely how long and how prominently a…

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